Important events 2012
Results in brief: Rimi Baltic’s sales amounted to SEK 10,050 million (10,089), an reduction with 0.4 percent compared with the previous year. In local currency, sales increased by 3.3 percent. Due to the discontinuation of the Supernetto discount format in Lithuania, the brand and its properties were written down by a total of SEK 35 million. Operating income for 2012 was very strong at SEK 224 million (173), mainly due to higher gross margins and very good cost controls.
Only Rimi in Lithuania: During the third quarter 2012, Rimi Baltic decided to discontinue the Supernetto concept in Lithuania. Of the 13 stores, five have been converted to Rimi, whose concept with a larger selection and high quality have been successful in the country. As a result, Rimi is now the Group’s only brand in Lithuania.
Rimi Small Hypermarkets: Rimi Baltic continued to develop the Rimi Small Hypermarket concept, which was launched on a trial basis in Latvia in 2009. Rimi Small Hypermarkets have around 2,000 m3 of sales space and focus on fresh foods. The format was successful, and in 2012 Rimi refined the concept to better suit its customers. At year-end 2012, there were seven Rimi Small Hypermarkets in Latvia, four in Lithuania and two in Estonia.
Terminals for loyal customers: Rimi Baltic introduced loyalty card terminals in all Rimi stores in autumn 2012. Customers can now swipe their loyalty card in the terminals and receive personal offers based on their previous purchases. Rimi Baltic is the first company in the Baltic markets to offer the service. The terminals are an extension of Rimi’s successful loyalty card. In 2012, around 80 percent of all purchases were made through a loyalty program.
Private label improvements: Although the number of private label products sold in Rimi stores rose in 2012, more brand name products were carried as well, so the overall percentage of private label sales was unchanged for Rimi Baltic. Improvements to private labels are being made in collaboration with the rest of the Group.
Better stores: Renovations and facelifts continued for the Rimi Supermarkets that have hung around since the late 1990s and early 2000s. In connection with the overhaul, Rimi Baltic put doors and locks on its refrigerators and freezers, which has lowered costs and helped the Group to reduce its total CO2 emissions.
Rimi takes responsibility: During the third quarter, Rimi Estonia was awarded CSR Initiative of the Year at the Swedish Business Awards, which promotes positive international examples of responsible business. Rimi Estonia received the award, which is sponsored by the Swedish Embassy, Swedbank, Telia Sonera and the Swedish Trade Council, for its efforts to improve eating habits and inspire healthier lifestyles. Rimi was also the first to retailer in Latvia to become a member of the Ministry of Finance’s In-Depth Cooperation Programme for tax-paying companies. Membership requires the company to meet a number of criteria in areas such as ethics and transparency, but in return reduces administration costs and simplifies communication with the tax authorities.